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Game marketing: Nivea laat Splinter Cell niet uitdrogen

10/31/2006 —

Nivea is placing ads for its line of men’s skincare and grooming products in Ubisoft’s “Splinter Cell: Double Agent.” “Double Agent” is the most recent installation of one of the more successful franchises currently being developed, and is certainly a good place for in-game ads–modern cityscapes and settings abound, with lots of opportunities for product placement and virtual outdoor ads.
But Nivea took the idea a step further, looking to integrate their creative with the theme of the game. The company created a Web site, The Good Side, and works with the taglines “There are many faces of evil, don’t let yours be one of them,” and “The ‘good guy’ almost never has a beard.” Bron: Shankar Gupta

Zoals Shankar Gupta terecht zegt in de rest van zijn artikel: ‘Ziet de man op de voorkant van de splinter cell hoes er echt uit alsof hij elke dag ‘nivea’ op zijn gezicht smeert om uitdroging te voorkomen wanneer hij thuis komt na een lange dag van uit helikopters springen, kelen doorsnijden en kogels ontwijken….
Niet echt iets wat aanspreekt in de doelgroep lijkt me …

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