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Google koopt publiek

10/10/2006 —

Google’s $1.65 billion purchase of YouTube–the largest acquisition Google has ever made–is a stunning example of how far companies are willing to go to build an audience.
[ … ]
While YouTube’s video-sharing platform is impressive–clean, fast and easy to use, much like Google’s search engine–Google likely wouldn’t have paid more than $100 million for the technology alone, according to a Merrill Lynch report issued this morning.
In other words, Google paid more than $1.5 billion just for YouTube’s vast audience–almost half of the online video market, according to Hitwise. Shelling out that much money for a user base–albeit a very large one–seems like quite a gamble. Bron: MediaPost

Een flink bedrag voor een publiek wat Google misschien niet eens aan zich kan binden. Slimme zet van Google door Youtube snel te kopen? Moeten ze echt zo bang zijn voor mogelijke kapers op de kust?
Ik ben benieuwd of Google met ‘Gootube’ hoge ogen gaat gooien….
Zie ook de post van Yme.

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