Verbasterd

Verbasterd

innovative technology, cross and social media, guerilla, advertising, communities and games

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Eccky & Zip Your Lip

03/06/2007 —

The campaign encourages kids to “zip their lip” (= to fast, or refrain from eating) in honor of the 12 million children in Africa who have become orphaned as the result of having lost parents to AIDS. Kids participating in the campaign zip their lip for a period of 24 hours, an effort for which they are sponsored by family and friends. More than 10,000 children have already signed up and the money they raise will be used to help AIDS orphans in the Congo, Somalia, and Uganda. Bron: Eccky Weblog

Afgelopen week was de launch van Zip Your Lip! Eccky draagt ook een steentje bij aan het geheel. Steun ook Zip Your Lip!

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