innovative technology, cross and social media, guerilla, advertising, communities and games

You can scroll the shelf using and keys

Exploding Billboard

06/04/2008 —

Is het mogelijk om met een enkel billboard een volledige campagne neer zetten…. ? Klinkt erg lastig …. maar het is toch gelukt:

To prove it, the Australian Winner of the Grand Clio. The agency is ColensoBBDO and the client Deadline Express Couriers. The billboard in question had 3 elements: a digital countdown clock, one sentence over it “this message will self-destruct in exactly…” and a sticker with the name of the client stating “when we give you a time we mean it”. This “campaign” of just one ad also won Gold in the “Innovative” category. Bron: UglyDoggy

Natuurlijk was de outdoor Ravensburger reclame ook geweldig waarbij levensgrote puzzeldozen op bouwplekken werden neergezet!

What do you think?

Please keep your comments polite and on-topic.