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Augmented Reality: Hip of Hype?

12/31/2009 — , , , , , ,

De eerste generatie Augmented Reality experimenten heeft flink veel ‘buzz’ opgeleverd, maar sceptici vragen zich af of het niet vooral gaat om opscheppen in de creatieve industrie.

“If you do AR now, you can certainly get a real PR buzz,” says Gregoire Assemat-Tessandier, global head of digital at Bacardi Global Brands. “But there is a difference between PR that impresses your peers in the industry and PR that reaches the consumer.” Bron: Brandrepublic

Trevor Clawson geeft in zijn artikel Augmented Reality: Don’t believe the Hype een flink aantal voors en tegens weer vanuit de industrie over Augmented Reality. Must read!

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