Verbasterd

Verbasterd

innovative technology, cross and social media, guerilla, advertising, communities and games

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Mafia Wars en Farmville; Cashkoeien in de social media

11/01/2009

In short, these games try to get people to pay cash for in game currency so they can level up faster and have a better overall experience. Which is fine. But for users who won’t pay cash, a wide variety of “offers” are available where they can get in-game currency in exchange for lead gen-type offers. Most of these offers are bad for consumers because it confusingly gets them to pay far more for in-game currency than if they just paid cash (there are notable exceptions, but the scammy stuff tends to crowd out the legitimate offers). And it’s also bad for legitimate advertisers. Bron: Techcrunch

Michael Arrington geeft in zijn post “Scamville: The Social Gaming Ecosystem Of Hell”  weer hoe de bedrijven achter bijvoorbeeld ‘Mafia Wars’ en ‘Farmville’ aan hun geld komen, de concurrentie wegdrukken en hoe uiteraard Facebook en Myspace wat door de vingers zien.

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