Verbasterd

Verbasterd

innovative technology, cross and social media, guerilla, advertising, communities and games

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The Advertiser; an urban, hand-held, augmented reality project

04/17/2009 —


The Artvertiser: Augmented Billboards. from Julian Oliver on Vimeo.

The Artvertiser is an urban, hand-held, augmented-reality project exploring on-site substitution of advertising content for the purposes of exhibiting art….The Artvertiser considers Puerta del Sol Madrid, Times Square New York, Shibuya Tokyo and other sites dense with advertisements as potential exhibition space….The Artvertiser software is trained to recognise individual advertisements, each of which become a virtual ‘canvas’ on which an artist can exhibit images or video when viewed through the hand-held device. After training, where ever the advertisement appears, the chosen art will appear instead when viewed live through the hand-held device. It doesn’t matter whether the advertisement is on a building, in a magazine or on the side of a vehicle. Bron: Mike Arauz & The Advertiser

Mike Arauz heeft het in zijn post al over het gebruik van smart phones met mobiele applicaties die de beelden tonen wanneer je je telefoon richt op een billboard of taxi, maar zou het niet nog mooier zijn als je alles weet te verwerken in een zonnebril ;-).

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