Verbasterd

Verbasterd

innovative technology, cross and social media, guerilla, advertising, communities and games

You can scroll the shelf using and keys

Gouden Gids Marketingstunt: Hidden Pizza

05/17/2010 — , , , , , , ,

Hidden Pizza

To prove people look to the Yellow Pages® to find businesses, we created a hidden pizza restaurant and only advertised its contact details in the Yellow Pages®. We then challenged Melbournians to find it, with the incentive of free pizza if they could. In just two weeks, 6,079 calls to the restaurant came through the Yellow Pages® Search Network. Hiddenpizza.com.au

Leuke marketingstunt waarbij het nut van de Gouden Gids zeker bewezen wordt. De case study en meer informatie is bij Hidden Pizza en Broadsheet Melbourne te vinden.

What do you think?

Please keep your comments polite and on-topic.