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Gouden Gids Marketingstunt: Hidden Pizza

05/17/2010 — , , , , , , ,

Hidden Pizza

To prove people look to the Yellow Pages® to find businesses, we created a hidden pizza restaurant and only advertised its contact details in the Yellow Pages®. We then challenged Melbournians to find it, with the incentive of free pizza if they could. In just two weeks, 6,079 calls to the restaurant came through the Yellow Pages® Search Network.

Leuke marketingstunt waarbij het nut van de Gouden Gids zeker bewezen wordt. De case study en meer informatie is bij Hidden Pizza en Broadsheet Melbourne te vinden.

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