Verbasterd

Verbasterd

innovative technology, cross and social media, guerilla, advertising, communities and games

You can scroll the shelf using and keys

Location Based Platform

01/27/2010 — , , , , , , , ,

The mobile location “check-in” is fast becoming the hot new status message type online. It was only a matter of time until “where you are” became a platform to build added value on top of just like “who you know” has on social networking sites like Facebook.

Canadian newspaper chain Metro announced today that it has launched a deal with location-based social network Foursquare that will deliver location-specific editorial content from the paper’s website to users’ phones when they check-in near a spot Metro has written about before.

Interessant stuk op RWW over ‘Location based news & information en location as platform’: The Era of Location-as-Platform Has Arrived. Lees ook zeker even het artikel “Using Your Mobile Phone as a Proximity Sensor“. In dit artikel wordt ook de ScenSor van ‘DecaWave’ genoemd wat berust op ‘wireless radio chips’ die “precision RTLS (Real Time Location Systems) applications” toegankelijk maken. In Nederland is Layar, met haar Reality Browser, al goed op weg om real time informatie te geven over locaties. Interessante ontwikkelingen!

What do you think?

Please keep your comments polite and on-topic.