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Think Small

10/20/2011 — , , ,

Gareth Kay, Chief Strategy Officer at Goodby, Silverstein and Partners: “The issues, I believe, is that we have confused the end with the means. Of course we want big business results and brands and communication that feel big, pervasive and central to culture. But, perhaps counter-intutively, we need to think and act small not big. We need to break the tyranny of the big idea and embrace small.”

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