Verbasterd
innovative technology, cross and social media, guerilla, advertising, communities and games
Bas Schutte
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Posts by Bas Schutte
EpicMix: snowboard, ski app
09/03/2010 - 2:13 pm
Tags: app, application, epic, epic mix, mix, RF, RF technology, ski, slopes, snow, snowboard, social
Posted in Social Media, Virtual Worlds, innovatief | No Comments
With EpicMix, all your activity on the slopes is automatically captured and uploaded to your EpicMix dashboard.
Now you can follow your days skied, track your vertical feet, see where you rode, earn EpicMix pins for your achievements, and collect points.
But that’s not all. You can also connect with your social networks like Facebook [...]
Hirngespinster: een motion boek
08/30/2010 - 5:50 pm
Tags: boek, book, fantasy, Hirngespinster, interact, interactie, reality, surface, tristan hohne
Posted in Virtual Worlds, innovatief, mooi | No Comments
Hirngespinster from Tristan Hohne on Vimeo.
Hirngespinster are the creators of fantasy. Spinning their webs in an everybodys head. Illustrated characters in this book, which display reality, suffer or profit from different imaginations. Whenever Hirngespinster are seen on the page, the viewer can interact by catching them. Once caught, an animation lets you get an inside [...]
iPawn: Miniatuur figuurtjes op je iPhone
08/27/2010 - 3:20 pm
Tags: app, application, figures, figuurtjes, ipawn, iPhone, iphone app, miniature, miniatuur, pawn, screen
Posted in innovatief | No Comments
volumique is a paris based design and technology studio working at the intersection of the print and computers.
(i)pawn is an iphone application which enables users to interact with their phone using miniature figurines.
the application is a game that involves the miniature figures in a series of constantly updated adventures.
users launch the game and place their [...]
Digitale graffiti met SMS Slingshot
08/16/2010 - 11:19 pm
Tags: digital, graffiti, installatie, sms, sms slingshot, urban, vr, vr urban
Posted in guerilla | No Comments
With a phone embedded into an over-sized slingshot, users simply type a message they’d like sent as part of their graffiti splat, and, guided by a laser, shoot that onto a wall that is being projected onto. The camera sitting above the projector tracks the laser point and then accurately projects the splat with message [...]
Zoo Records: Hidden Sounds in Hong Kong
08/15/2010 - 3:08 pm
Tags: hidden sound, hong kong, leo burnett, marketing, marketing campaign, QR, qr code, sound, sounds, zoo records
Posted in advertising, innovatief, muziek | No Comments
Om alternatieve muziek in Hong Kong te promoten heeft het label Zoo Records, in samenwerking met Leo Burnett Hong Kong, overal door de stad poster opgehangen met daarin verschillende QR-codes. Op deze manier kun je informatie en nieuwe nummers van de band binnen halen met je mobieltje. Uiteindelijk leverde dit een flinke verkoop op van [...]
Levi’s Curve ID
08/15/2010 - 11:31 am
Tags: brand, brand utility, curve, curve id, jeans, levi, levi's, pants, spijkerbroek
Posted in advertising, brand utility | No Comments
Levi helpt de dames om een goed passende jeans te kopen door een speciale spijkerbroekenlijn met 3 modellen op de markt te brengen: de Levi’s Curve ID. Bekijk hier de making of ‘Levi’s Curve ID’.
Het jeansmerk heeft naar eigen zeggen wereldwijd met 60.000 vrouwen gesproken over hun maten, vormen en rondingen. Ook zijn de vrouwen [...]
What is Social Media Now
07/28/2010 - 3:05 pm
Tags: media, social, Social Media, what is, what the f*ck
Posted in Social Media, studie | No Comments
What is social media NOW?
View more presentations from Marta Kagan.
Al weer een weekje oud, maar hij mocht niet ontbreken! Wat een geweld aan ‘wist je datjes’!
Nike Football+ Team Edition op de iPad
07/17/2010 - 11:31 pm
Tags: advertising, Apple, brand, brand utility, edition, football, iPad, nike, soccer, team +
Posted in advertising, brand utility | 1 Comment
De eerste iPad applicatie van Nike, Nike Football+ Team Edition, biedt hulp aan voetbalcoaches.
It features a world of training drills, instructions, challenges, tests and information on how coaches can get the best out of their players.
The Nike Football Training iPad App also allows you to create custom training programs from some of the worlds best [...]
Facepark by Diesel
07/15/2010 - 11:37 pm
Tags: blog, community, diesel, facebook, facepark, online, outdoor, social, Social Media, wall
Posted in Social Media, advertising, innovatief | No Comments
Smart likes it digital.
We officially don’t care what smart likes or does.
We, the stupid ones, prefer the park to the “platform”. That’s why we take the status and the wall and the comment and the stalkers and the friends and make them real again.
We hereby Officially announce the birth of
FACEPARK
Bron: Facepark.org
Leuk bedacht! Zeker met [...]