Verbasterd
innovative technology, cross and social media, guerilla, advertising, communities and games
Bas Schutte
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Posts by Bas Schutte
Foodspotting: mix van slimme ingredienten
03/04/2010 - 9:44 pm
Posted in Social Media, Virtual Communities, Virtual Worlds, innovatief | 1 Comment
Fotografeer je eten, zeg wat het is en geef de locatie van het restaurant aan. Deel dit uiteraard met al je vrienden twitter etc. Op deze manier kun je in elke stad een ‘gids’ creëren die bol staat van de lekkerste gerechten en beste restaurants. Dit zijn de ingrediënten van Foodspotting ! Je [...]
Chatroulette; The Next Big Thing?
03/01/2010 - 9:55 pm
Tags: cam, camera, chat, chatroulette, next, roulette, video, webcam
Posted in film, humor, innovatief | No Comments
Achterwerk in de kast met een zapbutton: Is Chatroulette de nieuwe hype op internet?
The site activates your webcam automatically; when you click “start” you’re suddenly staring at another human on your screen and they’re staring back at you, at which point you can either choose to chat (via text or voice) or just click “next,” [...]
Jesse Schnell: Game design outside the box
02/28/2010 - 11:02 pm
Tags: credits, design, facebook, farmville, foursquare, game, game design, games, maffia, social, social communities, Social Media, virtuele gemeenschappen
Posted in Social Media, Virtual Communities, Virtual Worlds, advertising, games | 4 Comments
Carnegie Mellon University Professor, Jesse Schell, dives into a world of game development which will emerge from the popular “Facebook Games” era. Bron: G4TV.com
De presentatie start met een aantal mooie voorbeelden van games en technologieën waarvan niemand ooit had kunnen denken dat deze aan zouden slaan. Als jij een aantal jaar geleden kon investeren in [...]
Strategie Coca Cola in Social Media
02/27/2010 - 2:12 pm
Tags: brand, coca cola, internet, online, social, Social Media
Posted in Social Media, advertising | No Comments
Coke's 'fans first' approach in social communities
Michael Donnelly (Group Director, Worldwide Interactive Marketing) van Coca-Cola over “Online Marketing Today, Tomorrow and in 2020″. Mooie brede aanpak waarin de ‘fan’ centraal staat. Lees ook “Don’t Let Your Brand Get Lost in the Social Media Shuffle” waarin een aantal handige en interessante ‘key take-aways and learnings’ wordt [...]
Please Rob me; The danger of location based services
02/17/2010 - 11:03 pm
Tags: foursquare, geo, location based, location based service, rob me
Posted in Social Media, innovatief | No Comments
The danger is publicly telling people where you are. This is because it leaves one place you’re definitely not… home. So here we are; on one end we’re leaving lights on when we’re going on a holiday, and on the other we’re telling everybody on the internet we’re not home. It gets even worse [...]
London Taxi iPhone applicatie
02/10/2010 - 7:40 pm
Tags: amsterdam, app, coolhunting, iPhone, iPhone application, london, taxi
Posted in innovatief | 1 Comment
Launched this week, the London Taxi iPhone app calculates in a few seconds the fare from one point to another in one of the city’s signature Black Cabs—taking into account both the time of day and projected traffic conditions. Bron: Coolhunting
Geniaal! Geïnitieerd door woede omdat je een keer afgezet bent door een taxichauffeur, [...]
Tryvertising; Augmented Reality Cosmetische Spiegel
02/04/2010 - 8:11 pm
Tags: advertising, augmented reality, experience, mirror, tryvertising
Posted in advertising, innovatief | No Comments
The Digital Cosmetic Mirror by industry giant Shiseido can be used to test make-up and recommendations without even having to pick up a mascara brush! Bron: Japan Trends
Zie jij jezelf al voor de spiegel staan om je bril, oogschaduw of piercing te proberen? Erg leuke manier van ‘tryvertising‘! Iemand dit al in Nederland gezien?
Ogilvy Idea Shop
02/01/2010 - 10:54 pm
Tags: advertising, idea, idea shop, ogilvy, pr, research, UK
Posted in innovatief | No Comments
Idea Shop is a pop-up ad agency brought to you by Ogilvy Group UK.
For three days we are offering our services free of charge to small businesses, community projects, arts groups, and other organisations and individuals in the Lambeth area. Bron: Ogilvy
Slimme PR stunt van Ogilvy en daarnaast handig wat betreft research:
In any case, [...]
Game potentieel van Apple’s iPad
01/28/2010 - 9:47 pm
Tags: Apple, applications, apps, developers, edge, game, games, iPad, iPhone, iPod, joystiq, platform
Posted in games, mooi | 1 Comment
Games magazine ‘Edge’ vraagt zich terecht af waarom Apple niet de learnings van de iPhone en iPod Touch heeft meegenomen in de ontwikkeling van de iPad wat betreft games. En of Apple niet wat langer stil had moeten staan bij het volledig benutten van het potentieel van een groter scherm voor games; leg het apparaat [...]
Location Based Platform
01/27/2010 - 10:27 am
Tags: information, layar, location based, location based platform, mobile, news, real time, rtls, rww
Posted in Virtual Worlds, innovatief, mooi | No Comments
The mobile location “check-in” is fast becoming the hot new status message type online. It was only a matter of time until “where you are” became a platform to build added value on top of just like “who you know” has on social networking sites like Facebook.
Canadian newspaper chain Metro announced today that it has [...]