Verbasterd

Mooi voorbeeld van de problemen waar de muziekindustrie mee kampt. Het werd voor muzieklabel EMI in 2006, na een gesprek met een focus groep vol tieners, snel duidelijk:

At the end of the session the EMI bosses thanked them for their comments and told them to help themselves to a big pile of CDs sitting on a table. But none of the teens took any of the CDs, even though they were free. “That was the moment we realised the game was completely up,” says a person who was there. Bron: ArsTechnica

De focus ligt tegenwoordig meer op bepaalde nummers die digitaal worden aangeschaft. Met nadruk op ‘digitaal’ want de single wordt als medium uit de markt gehaald.

What’s happening is obvious; consumers are making far more purchases than ever before, but are often choosing to grab only selected tracks rather than complete albums. The album may not be dying in a general way, but it has certainly lost its importance as the primary way that buyers in the digital era get their music. Bands with a track record of putting out uneven albums won’t be able to milk that strategy for massive profits anymore, nor will any labels that nurture such acts. Bron: ArsTechnica

Nate Anderson, auteur van het artikel waar bovenstaande citaten uitgehaald zijn, “A brave new world: the music biz at the dawn of 2008” stelt de volgende diagnose:

Diagnosis: Competition
So, in conclusion:
Indies gaining market share
Digital downloads up 45 percent in one year
Well-known artists going indie
DRM-free downloads from all major labels
Major label revenues declining
CD sales in a death spiral
Bron: ArsTechnica

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