Twones is a music service and a new way to store, organize, find & share music played all over the web (i.e. YouTube, Myspace, Last.fm, Hypemachine, Muxtape and many more) or on your computer (i.e. iTunes) to one single point of access. Twones ties all music together and let’s you share your taste with others in its most direct way. Bron: Twones

Interessant! Iemand een invite over?

Our Great White neighbor’s metro system has become the testing grounds for Pepsi’s new musical poster campaign. Agency BBDO has devised an interactive ad on Canadian subway cars (currently 100 cars in Toronto and Vancouver) that allow you to plug in (headphones not included) and get a taste of some brand new music. Ok, so the mariachi guys, conga players, and team of kids who pop n’ lock in the middle of the F train had this idea first, but those b-boy urchins aren’t trying to get you to visit Pepsiaccess.ca and download their artists. Where else can you find a captive audience that are all wearing earbuds? Bron: Josh Spears

Super leuk bedacht!!
Via Josh Spears.

Tommy Hilfiger and Sony BMG Unveil TommyTV, a New Online Global Music TV Concept
[...]
TommyTV, which goes live today, builds on the existing success of The Hilfiger Sessions, a series of established and successful music events. The Hilfiger Sessions feature high profile artists playing with new and upcoming talent in intimate gigs in cities around the world, with recent Sessions taking place in Madrid, Berlin and Amsterdam hosted by artists such as Wyclef Jean and Kelly Rowland.
[...]
Launched by Tommy Hilfiger, Fred Gehring, CEO Tommy Hilfiger Group and Maarten Steinkamp, CEO Sony BMG Europe, TommyTV is a strategic and creative collaboration that offers premium channel content featuring internationally successful Sony artists and emerging talent. The exclusive partnership with Sony BMG Europe – the second largest record company in the world – also brings unique live and previously unavailable material from Sony artists to TommyTV. The TommyTV concept and online platform has been designed and developed by cross media architects Media Republic ( http://www.mediarepublic.com). Tommy Hilfiger and Sony BMG have also partnered with YouTube(tm) and Joost(tm) in order to feature TommyTV content in online communities around the world. Bron: PRNewsWire.co.uk

Ben erg trots dat wij, Media Republic, dit hebben weten neer te zetten!

At the end of the session the EMI bosses thanked them for their comments and told them to help themselves to a big pile of CDs sitting on a table. But none of the teens took any of the CDs, even though they were free. “That was the moment we realised the game was completely up,” says a person who was there. Bron: ArsTechnica

De focus ligt tegenwoordig meer op bepaalde nummers die digitaal worden aangeschaft. Met nadruk op ‘digitaal’ want de single wordt als medium uit de markt gehaald.

What’s happening is obvious; consumers are making far more purchases than ever before, but are often choosing to grab only selected tracks rather than complete albums. The album may not be dying in a general way, but it has certainly lost its importance as the primary way that buyers in the digital era get their music. Bands with a track record of putting out uneven albums won’t be able to milk that strategy for massive profits anymore, nor will any labels that nurture such acts. Bron: ArsTechnica

Nate Anderson, auteur van het artikel waar bovenstaande citaten uitgehaald zijn, “A brave new world: the music biz at the dawn of 2008” stelt de volgende diagnose:

Diagnosis: Competition
So, in conclusion:
Indies gaining market share
Digital downloads up 45 percent in one year
Well-known artists going indie
DRM-free downloads from all major labels
Major label revenues declining
CD sales in a death spiral
Bron: ArsTechnica

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