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Olympic athletes pay with a ring in Rio.

Nike’s move was really clever. They used marketing assets that belonged to them alone, and those assets gave them a pretty unique opportunity to take advantage of the Olympic rules,

Kent Grayson, professor of marketing at the Kellogg School of Management at Northwestern University, over de aandacht die Nike met behulp van haar neon sportschoen kreeg op de afgelopen Olympische spelen in Londen terwijl ze daar niet eens hoofdsponsor was.

Neon hinderlaag van Nike


Nike does it again! Erg slim de aandacht trekken rond de olympische spelen met de campagne ‘Find your greatness’, terwijl ze geen hoofdsponsor is. Mooi artikel hierover op BrandChannel.

Nike ambushes the London Olympics