innovative technology, cross and social media, guerilla, advertising, communities and games

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Social media isn’t going to save your business nor is it going to make it. This may sound commonsensical, but to succeed in business takes much more than a Facebook or Twitter account. Hostess baked over 400,000 likes on Facebook and yet the iconic American brand is now shut down.

Please read Brian Solis’: Social media is not your saving grace: Experiences should first be defined and supported.

Is Social Media useless?


Social media forces upon us a feeling of intimacy and closeness that doesn’t actually exist.

Bron: Convince&Convert.

Goed om “Social Media, Pretend Friends, and the Lie of False Intimacy” te lezen, zeker naar aanleiding van de dood van Trey Pennington.

Social Media; vrienden of contacten?


The Internet: a crazy girlfriend?!


FB asks what I’m thinking. #Twitter asks what I’m doing. 4square asks where I am. The internet has turned into a crazy girlfriend.

Bron: Darian Knight

Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind it as a sign upon your hands and upon thy gates. Social media, by itself, will not help you.

Meer lezen bij Business Insider.

Social media is….


Stop playing Portal 2 for five minutes and let me ask you a question. Have you ever wanted to be rewarded for being you? Turf Geography Club has heard your caw! Turf is a free location-based game set in the real world where you hang out with friends, amass gold coins, and acquire goods and properties in a battle to tame your surroundings. It’s like Foursquare meets Monopoly.

Turf Geography Club – an iPhone Game. The next big thing… of net iets te veel van het goede?

Turf Geography Club


Social Media Hell op SXSW


Social Media HellR/GA introduceert social gaming op de SXSWin Austin.
Door middel van tweets en Foursquare checkins kun je de verschillende levels bereiken van ‘Social Media Hell’.

* Lust: what/whom people are loving at SXSW
* Debauchery: check-ins at Austin bars
* Gluttony: check-ins at Austin BBQ and Tex-Mex joints
* Greed: the most aggressive overtweeters
* Wrath: what/whom people are hating at SXSW
* Idolatry: who’s being tweeted about most at SXSW
* Vanity: who’s “tweeting too hard” about themselves; i.e., naked self-aggrandizement

Source: The iMagazine

The Social Landscape


Interessant leesvoer! CMO heeft haar overzicht van ‘The Social Landscape’ geupdated.

Download de PDF hier.

Gebruik Social Media bij MKB


Mooie infographic bij Mashable.

    62% plaatst meer dan 8 keer per week wat via Twitter, Facebook, Linkedin etc.
    Twitter en Facebook zijn het meest populair om het bedrijf te promoten

What is Social Media Now


Al weer een weekje oud, maar hij mocht niet ontbreken! Wat een geweld aan ‘wist je datjes’!